CZ Family Office Boosts US BNB Treasury Landscape with B Strategy Initiative
Changpeng Zhao's family office is reportedly backing a new initiative, **B Strategy**, focused on launching a **BNB treasury** in the United States. This strategic move signals continued expansion into the US digital asset market and aims to replicate the successful model pioneered by **10X Capital**, which recently secured funding for a similar BNB-backed treasury in collaboration with YZi Labs.
Strategic Expansion of BNB's US Footprint
The new venture sees **B Strategy** directly supported by the family office of **Changpeng Zhao (CZ)**, founder of Binance. This move is designed to establish and operate a dedicated **BNB treasury** within the highly scrutinized United States financial market.
B Strategy's operational blueprint is poised to mirror the successful framework established by **10X Capital**. This firm recently garnered substantial funding for its own BNB-backed treasury, a venture that received significant support from **YZi Labs**, thereby providing a proven template for capital acquisition and operational execution in this niche.
A **BNB treasury** functions as a strategic reserve of assets, primarily holding BNB, managed to provide liquidity, support ecosystem development, or generate returns. The involvement of CZ's family office, distinct from Binance's core corporate operations, suggests a personal and long-term investment in the diversification and validation of BNB as a credible asset class for structured financial products within regulated environments like the US.